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Nabob and the coffee kerfuffle | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Jennifer Horn

Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean itself, ruling out the seeds that didn’t quite fit your strict flavour and aroma standards.

http://strategyonline.ca/2016/06/03/nabob-and-the-coffee-kerfuffle/
 

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